Sponsored Content: Major Trends Impacting the Communications Industry, Part III

This article was sponsored by Bicom Systems, a leading unified communications provider.

Welcome back to part Ⅲ of our Major Trends Impacting the Communications Industry series. If you have missed our last two posts on AI and the IoT, pause here and catch up on ​part I and ​part II.

Extended reality (XR) is the outcome of combining virtual reality, augmented reality and mixed reality. It blends real and virtual worlds with human-machine interactions that are developed by computer technology and wearable devices. XR is changing the way people connect, live, play and work. It gives you the ability to share information and experiences like never before!

Extended Reality is eliminating the distance between coworkers and clients. Of course, we have video chat and phones to communicate long distance with, but XR takes a virtual ​you there. Location is no longer a problem and you really can be in two places at once (virtually that is).   Training sessions have never been more real. That can be said from learning a new language in the country of its origin or training as a firefighter in a burning building. Using XR for training ensures employees safety and makes for a fun learning environment.

Before telephones and unified communications, employees and humans would have to communicate in person. XR is bringing back that human connection but doing so virtually.

  • Facial cues and body language are missed via screen share and conference calls.
  • Time and money are being wasted with travel costs.
  • Time is wasted on waiting for replies via email or chat.

All these inconveniences and some can be avoided with XR. Collaboration in the workplace will skyrocket if your business implemented XR to their toolbox. XR builds stronger relationships, improves productivity and performance and allows you to engage with customers from all around the world without booking a plane ticket. By combining our regular way of working with extended reality, we can transform the way we communicate, collaborate and create. The more we find ways to connect, the more important it is to connect better.

Laura Kyle is a marketing assistant for Bicom Systems (www.bicomsystems.com)