Symantec continues to enhance its partner program, now adding a series of competencies and improving the financial rewards for channel partners.
The vendor has added 12 new competencies, so VARs can develop expertise in a certain product area including archiving, cloud services, data security, enterprise backup and recovery and security monitoring and management.
The vendor is also making a growth accelerator rebate available for those partners that want to achieve expert competencies with a potential 8 percent rebate available for those that hit certain revenue targets. A new renewals performance incentive, which offers partners who have earned one or more expert competencies and who meet or exceed defined renewal opportunity targets, up to a 2 percent rebate on applicable total renewal business. And, partners who possess one or more expert competencies will be eligible to apply to receive development funds, as much as 5 percent for qualified platinum-tier program members.
Partners can also increase their earning potential by as much as 20 percent, the company said, through Symantec’s opportunity registration program, a benefit available to partners who achieve principal or expert-level competency and who first identify, develop and close incremental sales opportunities on qualifying products and services.
“We are now entering a transition period within which partners can assess the requirements and benefits associated with the redesigned Partner Program structure. We are committed to supporting our partners through this transition period, with the objective of helping to ensure that they’re well-positioned to take full advantage of a more rewarding partnership with Symantec,” wrote John Eldh, vice president, channel sales, Americas in a blog post.
“This is an opportune time for our partners to identify areas they wish to develop, pursue new competencies and to develop plans for growth,” he added.