Telcentris, channel-friendly creator of the VoxOx unified communications solution, has appointed a new CMO, Joe Lawrence. It also hired Tristan Barnum to be in charge of Telcentris’ digital marketing efforts, paying special attention to the business services side of the company and channel partner program.
Lawrence will be responsible for marketing across Telcentris’ consumer, business and wholesale services. Barnum will be tasked with executing a comprehensive strategy that also encompasses the promotion of consumer applications both direct and through operator partnerships. This includes branding, online content marketing, social media and customer relations.
“The telecommunications industry is rapidly converging towards the more elegant world of IP-based cloud communications, where consumers experience better, simpler and more affordable services,” said Lawrence. “VoxOx by Telcentris is making this a practical reality by enabling anyone with a phone number to experience cutting-edge telephony services that go beyond rich communications. I’m very excited to have the opportunity to be a part of such an innovative company that is changing the way we communicate.”
Prior to being recruited by Telcentris, Lawrence led the marketing and public relations for the CDG, the wireless industry trade association focused on CDMA2000 and LTE. Prior to the CDG, he spent 10 years working at Qualcomm. He graduated from the Naval Academy and retired as a captain from the U.S. Navy after twenty-five years of service as a nuclear submarine officer and naval reservist.
Barnum co-founded Switchvox, previously known as Four Loop Technologies, in 2003. When Switchvox was acquired by Digium in the fall of 2007 she served as its director of product marketing. Prior to Switchvox, Barnum pioneered the development and delivery of media into emerging markets at MP3.com, which was later purchased by Vivendi Universal Net USA.
“I’m thrilled to join the team and ramp up the company’s online marketing efforts,” said Barnum. “The company’s solution suite is unmatched and this presents us with some very exciting marketing opportunities that I’m eager to drive, especially when it comes to supporting our business products and reseller channel.”
