SANTA ANA, Calif. — As business demand for cloud services escalates, Telcombrokers has added its 60th communications services provider to its portfolio.
“We have a continued strong focus on all of the traditional telco spaces, including CLEC services and MPLS, as well as our niche in the wholesale space, where we are a single source for wholesale voice and bandwidth,” said Nancy Ridge, vice president at Telcombrokers. “And we value those relationships immensely. But there has been a developing focus on the cloud, and we are bringing our passion for supporting the channel to the forefront in this growing service category.”
Having the right arrows in the quiver is of utmost importance for agents selling to today’s digitally-enabled businesses. Increasingly that means being able to layer in convergent, cloud-enabled services, like mobile device management (MDM), infrastructure as a service (IaaS), managed e-mail and messaging and so on. But not all cloud services are created equal.
“We want to support our agents with a whole menu of the latest growth-category services, but cloud service providers in particular are going through growth pains themselves as the market matures,” Ridge said. “We do our due diligence on every provider we bring on, and that means financials, strategic direction, leadership and most importantly, how the organization approaches working with agents. It’s of critical importance to us that they understand the value that agents bring to the table.”
The consultative nature of agents’ sales process and the level of response and engagement the channel delivers from a customer standpoint is what allows Telcombrokers to provide breakthrough commissions to its agent partners.
The changing communications landscape also has prompted Telecombrokers to focus even more heavily in providing a strategic support role for agents.
“We think through things like how an agent could better brand his or her business,” Ridge said. “You have to start with strategy, and implement that through marketing, sales training and how best to align the portfolio on offer in order to start bringing in the most revenue and capture every available opportunity.
“It’s a new world out there in many ways on the technical front,” she continued. “We are passionate about helping our agent partners be as successful as they can be, whether that’s with traditional services, cutting edge add-ons like back-office services, cloud options or a mix of all of the above. We are deeply committed to growing the opportunities for the channel in this market.”
