Trend Micro has been placed in the Champions quadrant of the Canalys Global Cybersecurity Leadership Matrix.
Canalys recognized Trend Micro’s significant investments in its channel program over the last year, particularly highlighting its partner portal improvements, MSP program enhancements, and SOCaaS offering.
The latest Canalys matrix sees Trend Micro move up from a “Growers” to “Champions” position in 2020, with its highest-rated benchmark metrics in product availability and supply (79.3 percent) and ease of doing business (75.4 percent). Usefulness of portal and tools (72.6 percent) was also ranked highly by partners.
For 2020, Trend Micro will refresh its partner program with an adjusted discount structure. The company also plans to launch new customer success services.
Over the coming months, Trend Micro is also committed to recruiting and growing hundreds of MSPs by providing support services and increased profitability, and generating more leads with partners via solution campaigns, promotions, incentives, and its demand generation self-services platform.
