Verizon Tweaks Partner Program

To meet the growing demand from medium businesses for cloud, advanced mobility, strategic communications and intelligent networking solutions, Verizon says it is simplifying its relationship with indirect sales channels. The carrier is consolidating several existing business channel programs under a new best-in-class Verizon Partner Program.

Working with a wide range of technology providers, Verizon is leveraging its technology solutions to meet industry-specific requirements. The focus is on tailoring solutions across a wide range of industries, including healthcare, financial services, energy and utility, retail, hospitality, automotive, manufacturing, transportation, distribution and the public sector, says the company. The new program tailors regional and national opportunities for systems integrators, value added resellers, agents and solutions providers to accelerate delivery and adoption of solutions for meeting medium business requirements. Leading distributors such as Tech Data Corporation, Telecom Brokerage Inc. (TBI), SOVA, General Datatech (GDT) and CDW are among the growing list of channel partners within the Verizon Partner Program.

Members of Verizon’s new program can employ cloud solutions from to collaborate with Verizon sales teams for managing marketing development funds, deal registration and joint go- to- market opportunities.

The three distinct business models offered by the program are:

“Agent,” which allows partners to sell solutions on behalf of Verizon;

“Resale,” which offers partners the flexibility to package and market and resell services; and

“Sell With,” which creates an opportunity to jointly market and present unified and complementary solutions to prospective customers across vertical industries.

In addition, the program features a simple, tiered benefits structure that allows partners the flexibility to determine levels of commitment, and also includes simple-to-use tools and clear and consistent engagement processes, says the comany.

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