3CX has launched 3CX Phone System 12.5, available via channel partners, which leverages WebRTC technology to offer click-to-call and video calling. It also has a Mac client, and provides support for more than 20 additional VoIP providers, including AT&T.
With click-to-call, Website visitors can make a free voice or video call directly to a business through their Internet browser, without the need to download additional software. When a visitor clicks on the embedded call button, a VoIP call is initiated via 3CX Phone System directly to the business. With 3CX’s click-to-call function, businesses can also elevate a call to offer screen sharing so customers can be shown new products or offered assistance, thereby providing a personalized customer service experience.
Businesses using 3CX Phone System 12.5 can also publish any number of call button links enabling customers to be directed to the most relevant person. As inbound calls via the click-to-call function are free, businesses can reduce the cost of expensive 800 number calls. This new feature also includes a WordPress plugin so that it can be easily integrated into a business’s Website.
Each extension user gains their own personal WebRTC call link enabling users to make video calls. Users can start a videoconference call on the spot with anyone by sharing the call link.
“Unified communications hasn’t been much more than a buzzword until now,” said Nick Galea, CEO of 3CX. “The latest version of 3CX Phone System is set to change all that with our new ad hoc video conferencing and click-to-call function. Customers no longer have to pick up the phone; instead with one click they can be immediately connected for free. This technology offers great benefits for all businesses by enabling them to provide a whole new customer service experience.”