Jabra has launched the Jabra One Partner Program, to be headed up by Cheryle Walline as channel chief.
As head of channels, public sector and SME in North America, Walline willoversee the roll out of the partner program and future adaptations in response to the shifting channel landscape. Walline brings more than 20 years of experience in sales and channel leadership.
The Jabra One Partner Program is designed with a collaborative framework that establishes two partner levels – Authorized and Premium. All partners have access to Jabra One Zone, an online portal that features a variety of sales and marketing resources. The platform includes collateral from co-marketing and marketing toolboxes, sales tools designed for existing and new customer acquisition, and an online education program to enhance solution selling skills. In addition, Premium Partners have access to expanded support, customized agreements, dedicated account management and business investment funding.
“Every day partners enable Jabra to fulfill its mission to help customers hear more, be more, and do more,” said Walline. “My focus over the next year is to assure that the Jabra One Partner Program and other channel initiatives support those efforts with best-of-breed tools that adapt to changing channel and customer needs. I’m excited to be part of this mission-critical initiative.”
“Under Cheryle’s partner-centric leadership our public sector business saw double-digit growth in less than a year,” added Paul Hamnett, president, Jabra North America. “Her collaborative approach combined with the new Jabra One Partner Program will be invaluable in helping our channel partners reach their full potential. We look forward to seeing the channel program thrive and our partners take advantage of new opportunities for profitable growth.”
