The program has been designed to improve the channel experience with easy onboarding, strong margin opportunities, and expanded revenue streams from Cato’s secure access service edge (SASE) platform.
Cato has structured its business model so partners can maximize profitability and shorten their sales cycles. Cato’s list price is competitive and built to win deals without extensive discounts, making profitability more predictable. No longer do vendors have to approve discounts on every deal, enabling partners to progress deals independently. This is supported with easy deal registration and deal protection.
The program is also simple to understand, Cato says, consisting of only two partner tiers. For either tier, adopting Cato requires no capital investment. Training and certification are free, and available online and on-demand. For qualified partners, Cato offers free demo licenses, free equipment, and marketing development funds (MDF) to support partners’ lead-generation efforts.