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Thursday, February 25, 2021

Igneous Launches Partner Program Based on Guaranteed Margins

Igneous has launched the Igneous Partner Program.

Igneous, which delivers unstructured data management as-a-service to enterprise customers and other data-intensive organizations, is a 100 percent partner-driven company. The program outlines how Igneous will be working directly with value-added resellers (VAR), direct market resellers (DMR), and managed service providers (MSP) to address the needs of key industries acutely challenged with managing unstructured data at scale, including life sciences, EDA, media and entertainment, financial services and machine learning driven organizations.

The Igneous Partner Program is built on three simple principles:

  • Growth: Work with partners to capture the underserved unstructured data management market;
  • Margins: Provide predictable guaranteed margins; and
  • Simplicity: No burdensome training or staffing commitments, just pragmatic partnership.

“Our goals for this program are simple: find partners that are focused on unstructured data workflows, who are dedicated to joint business engagement, in order to drive growth and create exemplary customer experiences,” said Shaun Walsh, VP of channels and alliances, Igneous. “We are a 100 percent channel company and have developed a partner program that is focused on consistent and predictable results which drive success for both our partners and ourselves.”

The Igneous Partner Program is designed for simplicity and profitability for partners providing:

A guaranteed margins model: The company’s philosophy is to work side-by-side with partners to find, qualify and close deals. It uses a guaranteed margin model to optimize pricing to close the deal.

Deal registration and protection: Once a partner registers a deal and Igneous accepts it, the company will work aggressively with that partner to ensure their success.

Marketing and lead generation: Igneous will work with partners on digital marketing, account-based marketing, and field events including its Data Workflow Forum series to drive new leads and expand revenue within existing accounts.

Growth-focused incentives: Igneous has an aggressive incentive program to drive mutually-agreed-upon sales engagement for growth and profits.

Partner tools, training and analytics: Igneous’ partner portal provides deal registration, online training, marketing materials, sales enablement tools, analytics and performance metrics for visibility and reporting. Partners are also equipped with the Igneous online demo portal and on-premises demo systems to accelerate customer wins.

Joint business planning: Igneous intends to work closely with partners to develop joint business plans.

“As a leading IT solutions provider, FusionStorm is always looking to partner with strategic and innovative companies like Igneous, to bring new solutions and services to our customers. As we continue to build momentum with our AI and ML practice, we found a natural fit with the team at Igneous,” said Matt Fornito, head of AI at FusionStorm. “Igneous’ new channel program will allow our sales team a more flexible model when working with the needs of our AI customers. We think the new direction of Igneous’ margin-based channel program is the right model to drive success, and demonstrates their commitment to winning deals together.”

“Red8 is focused on helping our clients achieve and optimize their digital transformation journey for public, hybrid or private clouds. Today’s modern IT organizations are being asked to do more than ever before and IT environments are more complex than ever before,” said Paul Barr, director of emerging technologies, Red8. “Igneous’ as-a-Service offering provides a new way to protect, tier, and manage unstructured data with support for on-premises, hybrid, or cloud environments. This aligns with our clients’ needs and enables our vision of digital transformation.”

 

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