Impartner Partnerships Enable Ecosystem Expansion, Efficiencies

Impartner, a complete channel management platform and partner relationship management (PRM) provider has eliminated inaccurate partner data through additional partnerships with iPaaS providers such as and others — that facilitate connections in a company’s ecosystem.

While Impartner has been integrated partners with Microsoft Dynamics 365 and Salesforce for a long time, the new integrations bridge the gap between a company’s additional direct sales systems and Impartner PRM.

“Because partnerships inherently span cross-departmental teams, strategic projects, and critical systems, it is becoming increasingly more challenging to centralize ecosystem technology management,” said Gary Sabin, VP of Product at Impartner. “With these integrations, we not only have provided a single entry-point to all Partner Relationship Management (PRM) activity but have immensely increased the overall value connectivity of PRM within an organization’s technology infrastructure.”

These partnerships, and those included in Impartner’s roadmap, provide connection and secure data exchange between critical business systems, such as a CRM, a data warehouse or a business intelligence tool. Further, these connections ensure channel performance and partner data remain accurate and accessible within the centralized PRM system, enabling channel, operations and sales teams to trust the information on which they are acting.

With these new connectors and previous integrations with Microsoft Dynamics 365, HubSpot and Salesforce, Impartner is the center and facilitator of the partner ecosystem.

To learn more about how Impartner helps corporations grow their channel revenue by an average of 32.3 percent in the first year of use alone, click here. For more information on Impartner, visit