Data-centric cloud security company Lookout integrated an advanced, AI-driven chatbot by Embrace.ai into its Lookout partner hub portal. This addition is designed to streamline access to essential sales resources and boost efficiency for alliance, technology integration, channel and MSSP partners.
The Lookout partner hub, which is based on Impartner’s partner relationship management (PRM) solution, provides channel partners with streamlined, transparent access to sales and support resources. Through the portal, they can register and view deal opportunities, find key documents to support prospect and customer conversations and stay updated on latest news and product updates. The portal also extends access to the Lookout Partner Academy, where they can complete sales and pre-sales online training courses to become “Lookout qualified.”
The integration of Embrace.ai’s advanced Expert Virtual Assistant (EVA) chatbot is expected to elevate the partner experience by offering an intuitive, intelligent interface for accessing critical information such as sales and marketing resources. It supports:
- Personalized interactions, by integrating conversational AI into the Lookout partner hub.
- Streamlined resource access, whereby partners can query in their preferred language to get answers from a library of materials, including thought leadership articles, solution briefs, battle cards and marketing campaigns.
- Enhance productivity by drafting sales prospecting emails and offering tailored recommendations that employ content and data, reduce manual effort and enhance the effectiveness of partner marketing and sales.
“Our collaboration with Impartner and the integration of Embrace.ai’s Expert Virtual Assistant represents a significant leap forward in how we support our partners,” said Eva-Maria Elya, global VP of channel and MSP, Lookout. “Embrace.ai, renowned for its expertise in unlocking conversational AI and enhancing business interactions, powers the Expert Virtual Assistant’s capabilities. It integrates seamlessly into business workflows, and provides our partners with conversational access to essential content and supporting various functions such as marketing, sales and customer success.”
“The integration of Embrace.ai’s Expert Virtual Assistant into Lookout and Impartner’s collaboration marks a pivotal shift in partner support, offering an unprecedented level of efficiency and personalization,” said Impartner CRO, Curtis Brinkerhoff. “This AI-driven enhancement not only streamlines access to vital resources but also propels partner productivity and engagement to remarkable levels. By addressing key challenges such as efficient information retrieval and streamlined access to essential materials, partners will benefit from EVA’s ability to provide instant and accurate responses to queries.”
“Embrace.ai helps Lookout partners succeed by providing a comprehensive support ecosystem within the Partner Hub,” said Derek Butts, co-CEO of Embrace.ai. “They can now tap into the value of an extensive content library using generative AI and have self-serve access to key information about Lookout’s offerings. This comprehensive support system is designed to help Lookout partners drive increased profitability and customer retention.”
