McFadyen Digital Launches Performance Dashboard for Online Marketplace

McFadyen Digital, a global strategy and implementation agency for e-commerce marketplaces, has launched the Marketplace Performance Management (MPM) Dashboard, a performance management tool for operators of online marketplaces.

While many generalized tools for reporting and analytics already exist, little is available specific to the needs of the marketplace operator. McFadyen Digital has eliminated this blind spot with the release of the MPM Dashboard, which offers KPIs specific to marketplaces.

The MPM Dashboard enables operators to quantify meaningful metrics pertaining to customer and seller audiences, allowing for a 360-degree view of marketplace performance.

“This new Marketplace Performance Management Dashboard is the only tool on the market that focuses on both the consumer and seller optimization aspects of the marketplace model, which is a huge advantage for marketplace operators,” said Lee Riesterer, chief digital officer for McFadyen Digital.

Built with a collection of industry analytics tools delivering an array of KPIs, the Marketplace Performance Management Dashboard is designed to become the heartbeat and the brain of a marketplace business as a quantitative focus on vital metrics becomes the primary driver of actionable insights.

With connections for e-commerce, marketplace, CRM, ERP, web analytics and more, it is possible to gain a complete view of customer activity and engagement as well as to learn deep insights regarding the sellers on your marketplace.

Marketplace operators and those seeking to launch a marketplace of their own can learn more and become part of the MPM Dashboard early adopter program at