Relayware Updates PRM Platform

Relayware, a partner relationship management (PRM) software provider for channel organizations, has updated its platform.

Relayware 2016 provides users with a redesigned user interface (UI) to enable them to manage their partner relationships wherever they are, using any smart device or PC.

“For some time now, Relayware has provided channel partners with quick and easy mobile access to information from vendors,” said Relayware chief product officer, Veronica Brunwin. “And now vendors have the same capability. Whether they’re on the road or in the office, by using Relayware 2016, businesses can review, manage and communicate with their partners, taking control of channel programs wherever they’re working, to accelerate the growth of channel revenues.”

The software suite offers a configurable single view of partner sales, marketing and training processes, with a self-service approach.

“The new features of Relayware will augment engagement with our channel partners,” said Matt Tandy, senior manager of Marketing Operations of Scott Safety. “With even easier set-up and greater control, we’ll be able to derive more detailed insights from our data and be more agile in responding to partner needs, and these user experience improvements will ensure that our partner marketing and sales teams are as productive as possible.”

“Partner engagement is critical when assessing the ROI of channel ecosystems,” said Laz Gonzalez, group service director for Channel Strategies of SiriusDecisions. “Using a PRM system to establish constant connectivity with partners has enormous benefits for channel-driven businesses. Not only does it keep an enterprise top-of-mind, it encourages alignment between vendors and partners, producing greater partner loyalty and adoption.”

RELATED: Relayware Names Roi Amir as CTO