SADA SaaS Alliance Program Adds New Partner Benefits

SADA, a business and technology consultancy and Google Cloud Premier Partner announced exponential growth of its SaaS Alliance Program, including newly added benefits designed to help software companies accelerate their growth and maximize their investment in Google Cloud.

Since the launch of the SaaS Alliance Program in January 2021, the partner base has grown more than 350 percent, with team expansion following suit to further support the demand for SADA’s professional services.

Accelerated digital transformation initiatives are at the forefront of any modern business strategy. It’s not enough to migrate to the cloud, it’s how customers use the services once they’re there.

In today’s highly saturated SaaS market, it can be challenging to raise awareness, find sales leads and close deals, scale and innovate while understanding how to best manage cloud spend. The SaaS Alliance Program aims to simplify these tasks and make them more cost-effective while amplifying sales and marketing efforts through SADA’s established channels.

The program assigns SaaS partners with an account manager who serves as their go-to resource for everything from business planning to program execution. Other benefits of the SaaS Alliance Program include Google Cloud Platform (GCP) training and cost-optimization whiteboard sessions, 24×7 support, co-branded marketing collateral, a guest appearance on the Cloud N Clear podcast, sales enablement sessions and materials, and co-selling and targeted lead-generation with the SADA sales team based on qualifications.

New partner benefits of the program include:

  • Google Cloud Marketplace Integration Services – A bench of team members specifically dedicated to helping partners launch on the Google Cloud Marketplace and integrate their solutions and services.
  • Alliance Leadership Community – An opportunity for partners to interact with others in the alliance program and leverage community connections and opportunities for business expansion.
  • Expanded Events & Speaking Opportunities – Integration into national, regional and virtual engagements.

New partners in the SaaS Alliance Program include: Authentic8, IronClad, LumApps, MariaDB Corporation, Rollbar, Teradata, Thentia Cloud, TigerGraph, and more.

An award-winning Google Cloud Partner with multiple specializations, SADA mobilizes Google Cloud to meet any business objective head-on, no matter the challenge. Whether to boost productivity and collaboration, accelerate innovation, increase efficiency and agility, build cloud-native applications, better protect businesses from cyber threats, or make the most of data, SADA helps companies execute their most ambitious strategies through a deep understanding of cloud technology’s best practices.