Building a VoIP system from the ground up might seem tedious and time-consuming, however it is quite simple if done right.
You can always go back and tweak little specs to your liking if they don’t fit properly but to avoid that, you want to take your time setting up a smooth infrastructure from the beginning.
In order to do that you should follow the following 5 steps:
- Make a plan: The first step is the most crucial. Knowing your goals and working towards them will make the process seem simple and much less mundane.
- Choose your infrastructure: This is when more research comes in play. Knowing how big you want to go right out of the gate and scaling your expectations is imperative. There are also many features that should be considered in terms of redundancy and security protection.
- Find a niche: The first part of entering the market is relatively easy compared to this stage. Once in the market, finding your target and establishing yourself as a competitor in that segment will be the biggest struggle. There are a few sub-categories to consider: urban v. rural landscape, residential v. business, public v. private sector, and a direct v. distribution sales strategy.
- Add marketable features: Adding marketable features will differentiate you from the competition and make your offering more attractive, especially if competing in a monopolistic, saturated segment. Some of the features that provide the most benefit to end-users include scalability, security, and flexibility.
- Set your prices: The last step is to set the right prices for your offering. Prices need to be competitive, but undercutting might send the wrong signal to consumers.
A comprehensive guide to proper pricing can be found by clicking here.