After 10 years as a collocated event, CVx (ChannelVision Expo) goes to the next level this November 2 – 4, with its inaugural standalone conference and expo in Scottsdale, Ariz., at the Talking Stick Resort & Casino. Among the highlights of the event is a new and expanded format for educational programming.
Although we all have attended too many conference breakout sessions that didn’t quite deliver what was advertised, attendees of CVx educational programming can be confident they will see no slides of vendor bios or feature sets, and they will hear no product pitches nor 10,000-foot perspectives.
Instead, our panels of sales-level experts will break down recent use cases and dive into real-world examples of the deals being done within a key set of emerging services.
From identifying the buyer to mapping functionality with business outcomes, our panels will examine the “anatomy of the sale,” exposing partners to opportunities and plans of attack. Discussions will cover who the buyer is, why they buy, the questions they pose, the pain points they address, customer outcomes and the hot buttons that help close a deal.
CVx panel sessions are intended to facilitate free and open spaces that foster interactive and spontaneous discussions on the topic being discussed. Attendees will be encouraged to interact with our panelists, swap war stories and share barriers faced and efforts that have broken through. We then hope those conversations carry over to the many networking and social events scheduled to take place during CVx Expo.
Concurrent sessions are scheduled to take place across two stages, on Thursday and Friday, November 3-4. All panels will be moderated by ChannelVision and Remote Work Solutions Magazine editor-in-chief, Martin Vilaboy and Peter Radizeski, president of the telecom strategy and marketing consulting agency RAD-INFO Inc. The morning sessions will begin with complimentary coffee and breakfast for all attendees.
A few highlights among the CVx panel discussions include:
- What Do You Need to Know to Start the Security Convo?
CyberSecurity is a big issue and a complex problem. What do we mean by CyberSec? What identifies an opportunity? How does a partner start the conversation with a client? Panelists will provide examples of the hot buttons discussed in a cybersecurity sale.
- The Three Sides of an SD-WAN Sale
SD-WAN is safely past its “peak of overinflated expectations,” and still the overwhelming majority of enterprise and SMB dollars spent on the transition to software-defined networking have yet to come. But SD-WAN has become a bit of a bucket term, entailing more than one option for the customer. This session will identify and distinguish three types of SD-WAN architectures and match each type to successful sales and customer outcomes.
- Selling CCaaS to Non-call Centers
Partners don’t need to be call center experts to sell CCaaS. This panel of sales experts will break down a CCaaS deal, providing real-world examples of wins among non-call center SMBs (75-100 employees), as well as the CCaaS functionalities that help businesses reach intended outcomes and help partners close the sale. Attendees will learn to map CCaaS functionality with customers’ future business goals and how CCaaS can help organizations better manage remote, hybrid and work-from-anywhere environments.
- You Don’t Have to be an MSP to Sell Managed Services
As the procurement of managed services increasingly moves toward cloud-delivered channels, selling managed services becomes less about the technical proficiency and packaged solutions offered by a traditional “MSP” and more about the quality of customer experience and support provided by a traditional sales agency. Come see our panel discuss the partner attributes necessary to selling cloud-based managed services and where the opportunities are waiting.
The CVx show floor is nearly sold out. If you are interested in reserving one of the remaining tabletops, contact Berge Kaprelian at 480-503-0770 or email@example.com. To register to attend CVx, simply click here. For more information on the educational content at CVx, contact Martin Vilaboy at 480-756-0760 or firstname.lastname@example.org.