CyberReef, home of the patented MobileWall suite of secure mobile networking solutions, has named award-winning channel marketing veteran Rachel Turkus as Vice President of Marketing and Channel Management, a newly created role supporting strategic growth through IT and telecom channel partners.
Turkus will lead the company’s marketing team, including strategy, communications, digital marketing and enablement. She also will oversee channel sales operations, including onboarding, training, enablement, engagement and incentive programs.
“CyberReef has doubled revenue every year for the last three years on the strength of our innovative MobileWall solutions and strategic alliances,” said CyberReef founder and CEO Hilton Nicholson. “To maintain this momentum, we’re doubling down on sales and marketing and strategic growth through indirect sales channels. Rachel’s experience in both areas makes her an ideal addition to our leadership team.”
Turkus, a proven technology leader and channel marketing executive, brings five years of IT and telecom channel experience from the partner and supplier sides of the business to her new role at CyberReef. Most recently, she was director of Digital Marketing and Demand Generation for NetFortris, where she focused on to-channel and through-channel marketing as well as strengthening go-to-market alignment with the provider’s national master agents.
Previously, Turkus was director of Marketing at Broadvoice and lead development manager at PacketFusion. Before joining the technology industry, she spent a decade in the dot-com world in various sales, marketing, customer service and operations roles.
Turkus received the 2021 Cloud Girls Rising Star Award, recognizing her initiative in advancing cloud and next-generation technology solutions for her organization, customers and the industry. She also was named to the prestigious 2021 CRN Women of the Channel List.
Turkus’ immediate priorities are implementing programs to improve overall communications and measure partner and customer satisfaction. She also will oversee the development of a comprehensive partner onboarding, communications platform and partner sales enablement strategy.
