The global enterprise mobility (EM) market opportunity is expected to be $140 billion by the year 2020 growing at a CAGR of 15 percent and opening up a new spectrum of opportunity for channel partners. Worlwide, the amount of money spent by enterprises on mobility is expected to grow to 10 to 12 percent of the total IT spend by 2020, compared to less than 5 percent right now.
The National Association of Software and Services Companies (NASSCOM), in association with Deloitte, has found in a new report that enterprises are on the lookout for the real-time connectivity, improved field force efficiency and enhanced customer satisfaction. Thus, organizations are aligning the user mobility expectations, IT capabilities and needs of the business by adopting EM solutions. A substantial increase in the creation of new opportunities, especially in consulting, application development, testing and security services is expected across IT solutions within the enterprise mobility space now. Going forward, it will be imperative to make enterprise IT available to wider user base than ever before.
Of course, a key factor driving the increasing adoption of enterprise mobility across organizations is the bring-your-own-device (BYOD) phenomenon and the consumerization of IT, led by the abundance of smart devices at affordable prices, making real-time access to enterprise systems possible for employees and customers regardless of their location, the report noted.
“In the current ecosystem, smaller players are key contributors to this opportunity area; their entrepreneurial spirit and innovative thinking has fuelled the entire app economy not only for consumers but also for the enterprise,” said Som Mittal, president at NASSCOM.
Overall, NASSCOM expects the industry to move away from the traditional fixed price or subscription-based models towards commercial models based on revenue share, number of transactions undertaken, hybrid usage and output linked and pay-per-use models.
The findings of the report also reveal that the adoption of enterprise mobility services has been significantly skewed across industries having high number of customer transactions, such as the banking and insurance and retail. However, in the near future, government, healthcare and media are expected to show significant growth in mobility adoption.
When it comes to geography, North America is expected to remain the largest market. The report found that the opportunity for service providers and their channel partners in the North American market lies in the development of enterprise application stores, as well as BYOD and related solutions.
Meanwhile, the EU market will continue its demand for the development of apps for smart phones and tablets.
Asia-Pacific is the fastest-growing market by geography, growing at a CAGR of 21 percent. APAC will offer opportunities in developing vertical specific apps and in the integration of consumer and business apps.
