GlossAi, creators of the scaling content repurposing platform driven by generative V-AI (video AI), announced partnerships to support the company’s ‘Always-on’ video strategies with eToro, GlobalDots and GDAI.
This means teams need to create ongoing content at scale but also personalized for channels and audience expectations.
Companies or content creators that rely on in-the-moment marketing, must create content that is engaging across professional and casual social media platforms. Uploading the same video on all platforms risks the brand being perceived as dull or disconnected. GlossAi allows you to turn a single video into AI-edited videos that are generated to perform on specific social platforms.
In response, teams are relying on V-AI to save time, money and resources.
“Companies are thinking of how to make their content go further,” said Ofer Familier, co-founder and CEO of GlossAi. “Customers who swapped expensive productions for our automatic V-AI are now instantly making exciting promo videos for webinars, announcing new features with fanfare, and extracting the most impactful moments from within customer testimonials.”
Working with eToro, GlossAi gives is team an automatic solution that converts video content of any length into short-form channel-specific videos, images and text.
“It’s hard to attract people to listen to an hour-long financial discussion,” said Nir Szmulewicz, chief marketing officer at eToro. “With GlossAi’s videos, we’ve seen an uptake of nearly 40 percent in regular attendees. Each one of these attendees is another user that feels more empowered to make investment decisions.”
GlossAi’s ‘Always-on’ features help companies produce moment-relevant pieces at scale, such as with GlobalDots, which needed to edit and publish daily interviews. Working with external teams and editors was costly, with long turnaround times that held back its efforts.
GlossAi enabled GlobalDots to receive edited reels for specific platforms while reducing post-production costs by 85 percent.
GlossAi relies on proprietary AI to identify the most important parts of a video generating edited content of various lengths for different users to use across channels.
For more information, visit https://glossai.co/
Photo: GlossAi founders
