IBM Invests in Ecosystem Partners’ Skills to Foster Faster Growth

IBM is doubling down on its commitment to the IBM Ecosystem. It has made significant investments in placing its partners at the center of the company’s go-to-market strategy. It is working to simplify the experience and be more essential to their businesses with improved and expanded tools and resources.

Now, IBM takes the next step in its partner journey by announcing a revamped approach to skilling that, for the first time, gives all registered PartnerWorld members access to the same training and enablement as IBM sellers. Importantly, partners now have access to those resources at the same time as IBM sellers.

Partners have IBM that the more expertise they attain in the IBM products they sell, the better equipped they are to win with clients. With this in mind, the goal of helping them win more, IBM has extended access to the same trainings, badges and enablement materials that our own sellers enjoy.

The skilling available to partners closely aligns to product offerings that partners use to deliver hybrid cloud and AI solutions for clients, within data and AI, automation, security, sustainability, infrastructure and more.

New sales and technical badges demonstrate a partner’s industry-recognized expertise, including the ability to position and differentiate an IBM solution to clients. The badges are also shareable on professional social platforms such as LinkedIn, and they travel with the learner.

Some of the additional materials available include:

  • Sales demos: guidance that enables partners to run their own successful demos for clients, including verbatim scripts that highlight benefits of the offerings
  • Seller presentations: key templates to help win deals, including how to position the offering and how to share advantages over competitors
  • Client presentations: ready-to-go assets for client meetings that highlight key benefits and advantages of IBM’s offerings
  • Digital prospecting: additional content that showcases IBM product capabilities that can be shared with clients, such as white papers, analyst reports, decks and solutions briefs

When new content is made available, it can be accessed by IBMers and partners at the same time, to help improve collaboration and make engagement more dynamic.

Improved digital experience

As part of IBM’s undertaking to introduce efficiencies in an agile way, partners can access the skilling and enablement materials through a new learning hub designed to improve the digital experience. It’s now simpler than ever to find the right training at the right time and complete the desired coursework. Users will notice a more modernized and consistent experience on the IBM training site, making it easier to find resources.