Today’s businesses are facing a prismatic array of challenges, including increased competition, rapidly changing economic conditions and an imperative to innovate in their respective markets. BCN Solutions Express is giving its sales partners and VARs another way to support these business requirements with the addition of desktop audio, Web and video conferencing for Microsoft Lync implementations.
BCN Solutions Express partners can offer the conferencing suite as part of their existing portfolio, or they can white-label the offering to deliver service under their own brands.
According to Frost & Sullivan, the Web conferencing market is expected to grow at a 12 percent CAGR to reach $2.86 billion by 2016, while desktop video conferencing stands at $3.2 billion in revenue and is forecast to almost double to $6.3 billion by 2016. Businesses are rapidly adopting collaboration technologies to speed business agility and do more with less, while maintaining a sharp competitive edge. They also have a need to reduce travel costs while enabling efficient collaboration across geographically dispersed teams.
“There is a tremendous demand for desktop conferencing options that are easy to implement and use, and which give businesses an efficient way to do everything from close a sale with a customer two states away to linking up project management teams across branch locations,” explained Mike McCrosson, BCN Solutions Express channel manager. “Conferencing is also becoming a required aspect of any unified communications deployment. Our channel partners have an unparalleled sales opportunity in making conferencing an integral part of their portfolios.”
The conferencing capabilities can also be integrated into the Microsoft Lync unified communications platform, so Lync users gain Web conferencing capabilities along with a consistent user experience and reduced infrastructure complexity, the company said, while protecting existing desktop investments.
