Channel Veteran Joins Telesystem Team

Telesystem, a provider of nationwide managed technology solutions, has hired telecom industry veteran Henry Cruz as Regional Channel Manager in the Southeast United States. Cruz will be responsible for using his existing partner relationships and recruiting new partners to establish Telesystem’s footprint in the Southeast region, which includes Arkansas, Florida, Louisiana and Mississippi.

As part of Telesystem’s growth initiatives, Cruz will assist partners in understanding the fundamental value behind Telesystem products and services while ensuring they have the tools and support to fuel their business growth, facilitate new customer engagements, and generate new revenue.

Telesystem Senior Manager of Channel Sales Brian Buchman said, “Henry’s incredible work ethic and enthusiasm will lay the foundation for strong relationships with his clients and business partners. His years of experience in strategic business development, along with his sales acumen and leadership skills make Henry an asset to our team as we move forward on this exciting path of expansion. He is exactly who we were looking for to represent Telesystem in the Southeast, and I am eager to see his contributions to the company. I wish Henry continued success as he joins the Telesystem team.”

Cruz brings to Telesystem more than a decade of experience in industry sales and channel management. He spent the previous five years as Business Development Director at Covoda Communications, where he recruited, trained and assisted partners in closing accounts. Cruz’s leadership abilities, ambition and sales prowess will assist Telesystem partners looking to diversify their supplier portfolios.

“One of my mottos has always been ‘people helping people.’ It’s imperative for me to work with a company that has the same mantra,” Cruz said. “Telesystem regards their partners as an extension of their business; they see them as family. I couldn’t be more pleased to be a part of the Telesystem team, and I’m looking forward to contributing to their rapid expansion nationwide.”

Telesystem’s core go-to-market strategy revolves around developing technology solutions for SME organizations that value a trusted layer of expertise, and a managed experience that allows them to focus on their own business rather than vendor management.

Telesystem boasts a nationwide low-latency network to offer voice, networking, managed security, and cybersecurity solutions coast to coast.  Strategically, most new retail business opportunities are driven through the technology brokerage channel.  Telesystem has umbrella agreements with dozens of major technology firms including Scansource, Telarus, TBI and Appsmart, to name a few.

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