Telefonica Looks to Link U.S. Partners to LatAm, Europe with New Channel Program

Looking for connectivity to Latin America or Europe? Channel partners wanting to go global now have another option with the launch of a partner program by Telefónica, the Spanish telecom giant.

The company is looking for U.S.-based channel partners wanting to add connectivity, cloud and machine-to-machine platform services to their portfolios. The company is also offering data center and colocation services from its hub in Miami.

Three levels of partner—referral, agency and technology partner—are built into the program, with the agency model paying out 20 percent in recurring commission.

“With one of the U.S.’ largest data centers, located in Miami, Florida, Telefónica’s cloud services are ideal for companies operating in North America and Latin America,” the company said in a statement. “In particular, Telefónica’s Instant Servers provides infrastructure-as-a-service, delivering on-demand, high performance cloud computing for developers, digital businesses and large enterprises. The service is optimized for mobile, enterprise and M2M applications and backed by Telefónica’s world-class infrastructure management and service capabilities.”

Telefonica is looking for VARs, resellers, agents, independent software vendors, developers and others—“any kind of partner interested in working with us,” Telefónica USA CEO, Marcelo Caputo, said during a press conference announcing the program at ITEXPO East. The company explained that the Channel Partner Program has been designed to “assist partners through all stages,” from implementation to post-sales. Partners will have full access to the online portal that provides marketing materials, training and tools to enhance the sales and service process.

“This is one of the few programs that allows you to sell a wide range of top-notch telecommunications and value-added solutions, from international services to data center and cloud solutions, on a worldwide basis. Together with our dedicated innovation arm, Telefónica Digital, we are constantly evolving state of the art services in high-demand areas so our partners have attractive and differentiated offerings. Being able to offer the full program in such an important market as the U.S. allows us to significantly expand our footprint.”

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